Bernadette Wright ASKMATTWashington, D.C. area

Helps clients to assess, design, and improve their programs and strategies, using program evaluation and Strategic Knowledge Mapping. She is experienced with a broad range of quantitative and qualitative research methods, such as surveys, focus groups, interviews, structured observation, and literature reviews. Her research experience includes studies in health care/human services, aging and disability, education/STEM, and race relations issues. She has written over 50 publicly available client reports/peer-reviewed papers and has presented at about 50 national and local conferences/workshops.

Before starting her own company, Dr. Wright was Consultant/Senior Associate at The Lewin Group, where she led research for or managed 20 projects for government, non-profit, and business clients in health and human services. Before that, she was Policy Research Analyst at AARP Public Policy Institute, where she provided policy analysis and research to inform AARP strategies and public dialogue on community living and long-term services and supports.

She is an active member of American Evaluation Association (Webmaster of the STEM Education and Training Topical Interest Group) and its affiliate, Washington Evaluators (past board member). She earned her PhD in Public Policy/Program Evaluation from the University of Maryland in 2002.

ASK MATT Solution

Based on one great idea and a decade of research by award winning scholars, ASK MATT provides a fresh, fun, and collaborative approach to challenge of creating useful strategic plans and consistent follow through.

Gathered around a table, each person adds their understanding to a map. The scoring system ensures that the shared understanding is greater than the sum of its parts. The map provides a guide for more effective problem solving and decision making with tradeoffs, options, and important leverage points to help your organization get the most results for the least effort.

Strategic Planning 3.0 Whitepaper

Every leader has a sense of purpose — an inner drive to support the success of the mission — whether it is a non-profit, community collaboration, or private firm. A good leader also has a sense of adventure, balanced by sound judgment. To be successful, a leader needs a good “map.” A map is a critical tool to help a business leader find out:

  • Where she is (the business environment)
  • Where she is trying to go (goals and objectives)
  • How best to get there (what action is required)
  • How to avoid dangerous terrain (what market activities might be predicted) 

Without a good map, the firm may be led into a quagmire — or worse...  

Download the full paper